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Insurance Specialists and Proud Sponsors of the Bianchi Dama Cycling Team

Need Specialist Insurance Advice?



At ASure Financial you're in safe hands with our team of insurance experts. 

We're committed to helping you fully understand the broad range of options that are available from our panel of leading insurance providers. Our aim is to ensure that you are able make an informed decision about the products most suited to your specific needs.


ASure Sports Injury Protection caters for all levels of sport, from elite to amateur, allowing you to train and compete with confidence.

ASure Business Protection provides piece of mind for business owners, offering a wide range of individual and group insurance solutions tailored to meet the dynamics of your business. 


We pride ourselves on giving our clients a first class customer journey. From the moment that you contact us you can expect a friendly, professional service from expert, specialist insurance advisers you can trust. 

From our initial advice to making a claim, Be ASured that we're there for you every step of the way.

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Latest news and advice brought to you from ASure...

COVID-19 Self Employed Support

SELF EMPLOYED? What options of financial support do I have? Martin Lewis discusses further. You have until July 13th to apply for the Self-Employment Income Support Scheme first grant. The secondRead more

Protect Your Bike in the Cycle Boom!

The Cycling Boom!!! Have you taken to 2 wheels? The appeal for cycling during lockdown and beyond has been huge and can only be a good thing for the UK's health and cycling in the UK. WhileRead more

COVID-19 Update: UK Housing Market Up and Running Again

The UK housing market received a huge boost today with the news that on the basis of current COVID-19 safety guidelines being met, Estate Agents could re-open, property viewings could take place,Read more

2 Billion £ Invested Into Cycling & Walking by UK Government

On May 9th 2020 the UK Government unveiled plans to encourage increased cycling and walking amongst the UK population in light of potential future restrictions on the accessibilty of public transportRead more

COVID-19 Current Situation with Insurance

The COVID-19 situation is an ever changing picture and has caused much confusion with regards to what is and what is not covered with a Life Insurance, Critical Illness or Income Protection InsuranceRead more

So I'm Working From Home...Where Do I Start Pt 1

With the events of the last 2 weeks taking grip of the way we work ASure Financial director Andrew Smith has put together a beginner's guide to effective working at home. Part 1 is based onRead more

Business As Usual

We would like to take the opportunity to reassure clients that we are operating on a 'Business as Usual' basis. If you have questions, would like to review your current provision or require supportRead more

Happy International Women's Day 2020 Bianchi Dama

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Coronavirus - The Impact On Our Income And How Can I Protect Myself?

In an interview with BBC News on Tuesday 3rd March 2020 Kevin Poulter, a legal expert with the company Freeths explained what implications the Coronavirus could have to our income.  The biggest riskRead more

1000 Mile Charity Cycle Ride Milestone Reached

On March 1st 2020 ASure Financial Director Andrew Smith reached the 1000 mile point of his 5000 miles charity cycle ride target during 2020. Andrew is aiming to raise as much as possible for the MyRead more

Cycle? Be ASured

If you cycle whether racing, commuting or leisure you'll know that there are risks every time you get on the bike. Potholes, wayward drivers, street furniture, animals in the road or a clip of wheelsRead more

Sun 16/02 Live Newcastle Falcons v Cornish Pirates Rugby Commentary with ASure Company Director Andrew Smith

ASure Financial Company Director Andrew Smith will be in Live commentary action on Sunday afternoon as his former club Newcastle Falcons take on Cornish Pirates in the Greene King IPA Championship onRead more